These two cities, Lagos and Addis Ababa, are deeply rooted in history, rich in culture, and diverse in their religions. Both towns offer a stunning landscape and wildlife. The people of Lagos celebrate the EYO festival, and in modern days, it attracts tourists. Addis Ababa is known as the political capital of Africa, and they have many tribes that have lots of history as well as beautiful scenes of nature. Both of these cities
represent the brand with spiritual connections, peace, Divine beauty, and pride.
The shapes used in the research are unique to the brand. The Bata Drums have a spiritual, symbolic meaning, and the brand embodies that by creating an experience that connects people and strengthens bonds. His Black Crown Crane is the national bird of Lagos and is associated with peace and good fortune, and this shape is used to reassure people that they will be in a safe place. The Calla Lily represents rebirth and the Divine beauty, and the brand shows this from both cities. Habesha dress holds a profound cultural significance, serving as a symbol of identity, pride, and unity among Ethiopians, and for the brand, this allows for the best dining experience and helps build strong connections.
The colors that are used embody Abari Sabeka's core experience. The colors are summer, giving off softer tones for a thoughtful, graceful, and caring experience.
Purple represents Spirituality and being connected with family and friends, green for the freshness of the ingredients used to prepare for guests, and gold for creativity that represents both cities and brings multiple cultures together. These colors used together will give the Abari Sebeka experience to all the visitors, making them feel welcomed.
